John Cass - Imperial College, London

John is Imperial College's Business Development Manager for the Creative Industries. He joined Imperial College in April 2005 bringing over 10 years international experience in the interface between technology innovation, creativity and design. He has worked for IBM Research and Eidos Technologies in the UK, Philips Electronics in the Netherlands and he has taught at Master’s level in the International Design School in Seoul, Korea. John’s primary interest is to enable innovation by bringing together technical research, creative ambition and business potential. He holds a degree in Electronic Engineering from Cambridge University and a Masters in Design from the Royal College of Art.